Channel Conflicts Can Be Lethal To Your Sales Efforts

Channel Conflicts Can Be Lethal To Your Sales Efforts!

What is the channel conflicts?

•1. While doing online direct sales, the manufacturer undercuts its brick-and-mortar retailers on price. 

•2. By taking advantage of manufacturer’s resources, the internal sales force competes against other channel members for big customers.

What should we do?

1.Offer exclusive products. 

For example

 "We are developing a model exclusive for our online sales. It will have quite similar functions and pricing structure, yet with a modified design just enough to tell the difference. 

 No one would get undercut any more! Please rest assured! "

2. Create bundles, kits or giveaways. 

For example,

"You will soon find us doing bundles and giveaways, and all the inconveniences will be eliminated once and for all! No more identical products with lower prices. "

"In fact, you guys will also benefit from these innovative solutions. Because our promotions will drive many customers to your shops, too! Now, let me explain in detail…"

If you have any more comments, please don’t hesitate to contact with us.